
Aggregate Diverse Data Sets
Aggregation is all about consolidating data from various tools and channels. You can then use them to create visual displays. Doing so will allow you to compare and contrast from different channels.
For example, if you want to analyze your marketing channels, you can consolidate data from social media, websites, email marketing, and much more. We have aggregated data and collected:
- Facebook page views
- Website page views
- Keyword performance
- Visits and contacts
These are all aggregated in one display so marketers can look at how effective each channel has been. You can then analyze and understand what you can do to enhance your various marketing channels’ performance.

Access All Your Data Anytime & Anywhere
Accessibility has become one of the most important things all marketers need. Accessibility to data, KPIs, and metrics allows marketers to check performance from anywhere and anytime. That is why employees in sales need to have mobile access to their CRM.
They can check daily or weekly performance and then make adjustments whenever they are needed. Below is an example of a marketing summary we receive every day. It lets us know whether we are on track for our marketing goals.
If any metrics appear to be deviating from our goals, we come up with quick ways to turn them around without having to wait for meetings.

Business Process Improvement by Data Analytics And Visualization

Real-Time Decision Making
In this fast-paced world, we need to make decisions instantly. However, to achieve such fast decision-making, one needs to bring together people, processes, systems, and much more. Every aspect of the business needs to be brought together so decision-making can be fast and accurate.
If you want to understand how this can be achieved, you can learn about Rome Airport. They did a fantastic job by bringing together their systems and analyzing data related to customers. It allowed them to make the best decisions that helped their airlines.
You can watch how they made quick decisions to ensure a smooth passenger flow here.

Real life Examples

Government Budget in an Interactive Way
Visualization helps make data clear and simple to understand. For example, government budgets are not easy to understand at all. However, during Obama’s presidency, The White House visually represented the budget on their website.
It is a basic treemap chart. Of course, it is not about their visualization skills but what the chart represents. It is a representation of a superpower using data visualization to tell taxpayers where their money goes.
So, even businesses can adopt data visualization to help their employees understand different aspects of the business. It doesn’t have to be a treemap but any other visualization technique.

Customer Behaviour Analysis

Further Data Visualization Examples
BigITCon Expertise
BIGITCON 1
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BIGITCON 2
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BIGITCON 3
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Contact Us
Bigitcon Ltd.
Hungary 1036 Budapest, Bécsi út 52.
Phone: +36 30-160-2890
E-mail: info@bigitcon.hu